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Code
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Description
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MKTG 101
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Principles of Marketing
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This is an introductory course, designed to provide an overview of the principles of marketing and their application to consumer and industrial marketing.
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MKTG 205
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Consumer Behaviour
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An introduction to the role of consumer behaviour; social, cultural and psychological foundations. Information on course details, prerequisites, restrictions and exams.
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MKTG 210
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Logistics, Transport and Distribution Management
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Information on course details, prerequisites, restrictions and exams.
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MKTG 301
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Marketing Research
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Information on course details, prerequisites, restrictions and exams.
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MKTG 302
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International Marketing and Management
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International marketing strategies focussing on global marketing concepts. Information on course details, prerequisites, restrictions and exams.
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MKTG 304
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Services Marketing
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Marketing management as applied to service organisations. Information on course details, prerequisites, restrictions and exams.
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MKTG 308
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Marketing of New Zealand Products and Services
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Information on course details, prerequisites, restrictions and exams.
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MKTG 311
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Product Development
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The development of new products with an emphasis on minimising risk. Information on course details, prerequisites, restrictions and exams.
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MKTG 321
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Promotion Management
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The development, evaluation and management of the promotions mix. Information on course details, prerequisites, restrictions and exams.
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MKTG 322
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Sales Management
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The development and management of a sales programme. Information on course details, prerequisites, restrictions and exams.
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MKTG 323
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Supply Chain Management
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A critical examination of the issues related to moving goods from source of supply to the final consumer. Information on course details, prerequisites, restrictions and exams.
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MKTG 333
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Strategic Brand Management
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An integrative approach designed and facilitate understanding of the development and evolution of strategic brand management. The emphasis is on providing a comprehensive theoretical foundation and applying concepts and ideas for practical insights in problem identification and solution.
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MKTG 601
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Marketing Theory
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A critical exploration of theory, models and model building in Marketing. Subject information and contact details.
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MKTG 605
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Advanced Services Marketing and Management
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Marketing/management theory and the challenges that exist in various types of service organisations. Subject information and contact details.
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MKTG 608
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Supply Chain Theory
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A critical perspective on the marketing activities and relationships which occur between and amongst firms. Subject information and contact details.
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MKTG 609
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Marketing Ethics
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An integrated examination of ethical theory and contemporary marketing dilemmas.
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MKTG 620
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Advanced Marketing Research
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A critical exploration of current theory, research and application in the field of marketing research. Subject information and contact details.
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MKTG 672
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Marketing Management
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Advanced analysis of marketing approaches and marketing strategy development at the strategic business unit level. Subject information and contact details.
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MKTG 681
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Managing Marketing
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Developing an integrative perspective on key theory and practice in managing marketing.
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