Welcome to the MER Data Portal where you can directly access research results from the AERU.
Kia ora tātou katoa.
To enter into the MER Data Portal, please click here on the link at the right of this page.
The MER Data Portal was originally created as part of the AERU’s Maximising Export Returns research programme, funded by the New Zealand Ministry of Business Innovation and Employment (MBIE) from 2012 to 2016. We are grateful to our research partner, Research First, for helping us to create this on-line tool.
That research focused on how consumers in five international markets significant for New Zealand exporters (China, India, Indonesia, Japan and the United Kingdom) value certain ‘credence attributes’ when they shop for food and beverages. Credence attributes are qualities that are claimed to be associated with a product, even though they cannot be directly observed with purchase or consumption. Example include food safety, functional foods, animal welfare, environmental stewardship, social responsibility and cultural authenticity.
The AERU will continue to publish new results through the MER Data Portal as they become available. We have completed a similar study of New Zealand consumers, and these results have been integrated into the Data Portal. The AERU is grateful for funding from a Lincoln University Research Grant and from the Our Land and Water National Science Challenge that is allowing this to happen.
Contacts: Professor Caroline Saunders at Caroline.Saunders@lincoln.ac.nz and Professor Paul Dalziel at Paul.Dalziel@lincoln.ac.nz.
The Maximising Export Returns programme also produced six research reports, which can be accessed by clicking on the relevant titles from the list below.
- MER Research Report 1: Consumer behaviour and trends for credence attributes in key markets and a review of how these may be communicated. Sini Miller, Tim Driver, Noelani Velasquez and Caroline Saunders. AERU Research Report No. 332, July 2014.
- MER Research Report 2: Communicating New Zealand's credence attributes to international consumers. Nic Lees and Caroline Saunders. AERU Research Report No. 334, January 2015.
- MER Research Report 3: Consumer attitudes to New Zealand food product attributes and technology use in key international markets. Caroline Saunders, Meike Guenther, Tim Driver, Peter Tait, Paul Dalziel and Paul Rutherford. AERU Research Report No. 333, May 2015.
- MER Research Report 4: Consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand. Meike Guenther, Caroline Saunders, Paul Dalziel, Paul Rutherford and Timothy Driver. AERU Research Report No. 336, November 2015.
- MER Research Report 5: The use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand. Timothy Driver, Caroline Saunders, Meike Guenther, Paul Dalziel and Paul Rutherford. AERU Research Report No. 337, December 2015.
- MER Research Report 6: Trade implications for New Zealand agriculture with price premiums for credence attributes in food and beverages. John Saunders and Timothy Driver. AERU Research Report No. 340, October 2016.