Bachelor of Commerce graduate (Marketing & Business Management major)

Marketing Coordinator (UK & Europe), Tourism New Zealand

A visit to Canterbury’s universities in Year 12 put Lincoln University on Brad Kirner’s radar. “Lincoln was a lot more personal…less people, beautiful campus, and a lot more laid back.”

Brad started his BCom degree majoring in Transport & Logistics but decided to switch to Marketing after taking Marketing 101 as a first-year paper. After discovering that a double-major in Business Management was also an option he thought that it was well worth a try.

Brad says he enjoyed the opportunity to solve current industry problems through both group learning and a personalised teaching environment.

“During my course I was given several assignments that involved hands-on work, brainstorming and creative design sessions to develop the answer to a particular marketing question or problem - very similar to what you will be doing once you enter the workforce.”

He adds that the most important skill he gained during his studies was the ability to set a goal and then achieve it.

“Working for Tourism New Zealand and promoting New Zealand was pretty much the ultimate goal I set myself as soon as I began my marketing degree. My role with TNZ generally involves coordinating between our off-shore teams present in UK/Europe and our advertising, media-buying and web development agencies in New Zealand. I am also responsible for content on the UK/European gate-ways of www.newzealand.com, and am involved in the new ‘Go All The Way, New Zealand’ brand, which specifically targets youth/backpacker travelers.”

During his first year of study Brad stayed in the Halls of Residence. “I can recommend this to anyone, it’s a great way to meet new friends and get involved in the various clubs and events on campus.”

“I’d recommend Lincoln to anyone who’s looking to actually challenge themselves… you come out a stronger and more confident person.”

[bcom alumni profile]