In an effort to link undergraduates more closely with the research focus of the Centre for Viticulture and Oenology a freshman-level course, “Introduction to the Winegrowing Industry,” will be offered second semester to serve as an introduction to viticulture and oenology for first-year students. The course provides first years with an opportunity to learn the basic principles of viticulture and winemaking, as well as an introduction to wine marketing and wine tourism, in both the global and New Zealand context. The course unites all aspects of research that are encompassed by the Centre and introduces first year students to current research projects in viticulture and oenology at the Centre. The course will also include a field trip to cellar door operations in the Waipara region as part of the marketing and tourism component.
Course Examiner Dr. Glen Creasy, Senior Lecturer in Viticulture at Lincoln University, said the establishment of the course is a significant milestone for the programme. “For Bachelor of Viticulture and Oenology students, this course represents an expansion of the grape and wine-related information available to them in their studies.” In addition, “for students in other programmes, such as science or commerce, this course represents an entry point for learning about how wine is made, marketed and incorporated into regional tourism.”
Dr Roland Harrison, Director of the Centre for Viticulture and Oenology at Lincoln University, is also pleased with the new course. “The involvement of researchers in the Commerce and Tourism areas as lecturers in the programme means much wider exposure of the Centre’s investigations in those areas, which are of importance to the industry.”