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Ellen: Food Marketing


Ellen: Food Marketing



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Ko Ruawahia me Putauaki nga maunga

Ko Te Awa o te Atua me Rangitaiki ngā awa

Ko Te Arawa me Matatua ngā waka

Ko Ngāti Rangitihi me Ngāti Awa ngā iwi

Ko Ngāti Rangitihi me Ngā Maihi ngā hapū

Ko Rangiaohia me Tūteao ngā marae

Ko Ellen Pryor āhau


Ko te tūmanako o Ellen, ko te para i te huarahi mo te hunga e whai ake.  

Ko tāna tūranga ko te tumuaki o te rōpu Te Awhioraki, kei te tipu tonu ia i roto i tēnei mahi kia tutuki pai ia ki tāna e tūmanako ana.

Ellen Pryor is a Bachelor of Agribusiness and Food Marketing student, and she’s thrilled by the world of new opportunities that has opened up for her since she came to Lincoln in 2017.

As part of her study programme, she’s learning about cutting-edge approaches to food production, which will meet the needs of a growing world population while addressing the constraints of finite resources.

She’s also discovering how to meet increasing demands for high-quality food products. The degree includes 18 weeks of practical work, where students work in the food industry and are exposed to agricultural and horticultural production systems.

The hands-on learning style at Lincoln has particularly impressed Ellen, who says the practical experiences she’s been exposed to in her courses have really helped to consolidate what she’s been studying in class.

But as president of Te Awhioraki, the Māori students’ association on campus, she’s covering more than course work.

“I have learned more about Māori culture at Lincoln than I ever have before and one of my goals here is getting that recognised more,” she says.

Last year, Ellen was awarded a Sir Turi Carroll Scholarship, aimed at Māori students studying for land-based degrees.

Sir Turi attended Lincoln from 1910-1912 and made many achievements in the field of Māori development.

“Lincoln’s helped me to grow so much,” Ellen says. “Before I came to university, I was living in Auckland, working in the food and wine industry. But I wanted to get an academic qualification to improve my career prospects.

“I felt like I wasn’t really achieving as much as I would have liked to back then, but now I’ve almost got a degree, which is so amazing.”

He purapura i ruia mai i Rangiātea e kore e ngaro.