Understanding NZ Veterans' Experiences with Alcohol Harm: A multi-method approach to creating impactful interventions

By exploring the factors that lead to differential levels of alcohol harm we create discrete segments of veterans so that support can be better targeted. Through an extensive co-design approach with veterans, support leaders and whānau we are able to make actional recommendations for each segment to maximise the efficacy of support services and, ultimately, improve health outcomes. Contributions to social marketing as well as implications (and pitfalls!) of applied research are presented as part of this study.

1.00pm: Guests arrive

1.05pm: CoE Introduction

1.10pm: Keynote Speaker

1.45pm: Q&A Session

2.00pm: Event finishes

Wednesday 20th August

1.00pm - 2.00pm

Room R6, Ross Building, Lincoln University

Professsor Ekant Veer

Ekant Veer is a Professor of Marketing in the Department of Management, Marketing and Tourism at Te Whare Wananga o Waitaha | University of Canterbury, Christchurch. He is a multi-award winning teacher and researcher having been named in the Top 40 under 40 Business School Professors worldwide; an Ako Aotearoa Tertiary Teaching Excellence Award winner; UC’s Teaching Medal awardee in 2017 and six times winner of a UCSA lecturer/staff of the year award. His work looks at the role that marketing can play in both driving social change and community wellbeing as well as what impact digital technology plays in consumer interactions and their sense of identity. His research has been published in numerous international journals, such as the Journal of Marketing Management, The European Journal of Marketing, and The Journal of Public Policy and Marketing. Ekant was also the Associate Dean of Postgraduate Research from 2019-2023 supporting the learning journey of UC's research ākonga and supervisors, as well as the founding Kaihautu | Director of Te Pae Rakahau | Canterbury Knowledge Commons from 2020-2022, which sought to bolster relationships between the university and our wider regional partners.

Link: https://profiles.canterbury.ac.nz/Ekant-Veer