Department of Agribusiness and Markets

Agribusiness, International Rural Development, Tikanga Māori and Business, and Marketing disciplines.

If you are interested in agribusiness, international rural development, tikanga Māori in business relationships, and marketing, this department is the focal point for teaching, supervision and research in these areas.

We  are a group of academics that are dedicated to our fields and have the interdisciplinary relationships, both locally and internationally to contribute research that, with others, can identify, and hopefully help to solve important problems facing New Zealand and the world.

Overview of Research Themes

The department is both diverse and multidisciplinary so the diversity of the research themes follow suit (number of staff members):

Within the disciplines of Agribusiness, International Rural Development, Tikanga Māori and Business, the members identify with the following themes:

  • Agricultural economics
  • Agricultural systems analysis and modelling
  • Applied economics
  • Behavioural economics
  • Corporate social responsibility
  • Cultural studies of agriculture, food, and wine
  • Economic development policy
  • Entrepreneurship
  • Farm management, rural development, and agribusiness
  • Innovation management
  • International business
  • International and rural communication
  • Leadership
  • Land and farm management
  • Ngā mahi tauhokohoko o te Māori (Māori commerce)
  • Stakeholder engagement
  • Supply chains
  • Te whanaketanga ā-hapori, ā-rohe o te Māori (Māori community and regional development)

Within the Marketing discipline, the members identify with the following themes:

  • Consumer behaviour
  • Consumer-oriented product or service development
  • Food Marketing
  • Food packaging, preservation, and processing
  • Food Sciences
  • Marketing
  • Marketing communication
  • Marketing research methodology
  • Marketing management (incl. strategy and customer relations)
  • Pricing (incl. consumer value estimation
  • Social marketing
  • Tourism marketing

Study Programmes

Our academic programmes are:-

The department also contributes to the Bachelor of Agriculture and Bachelor of Agricultural Science, and supervises postgraduate research students in the areas of systems and property management.


Associate Professor David Dean - Head of Department

Faculty of Agribusiness and Commerce