Bachelor of Agribusiness and Food Marketing
Bachelor of Agribusiness and Food Marketing
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Upcoming start dates
November Summer School - 11 Nov 2024
Semester 1 - 17 Feb 2025
Semester 2 - 14 Jul 2025
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Qualification
Bachelors
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Duration
3 years full-time
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Credits
360
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Location
Lincoln University Campus
Population growth and environmental pressure are creating urgent demand for innovative and sustainable ways to produce food. This degree cultivates your knowledge of food production systems, global agribusiness and food marketing, planting the seeds for a wide range of careers.
Food production is a multi-million dollar industry and one of New Zealand’s largest exports.
The Bachelor of Agribusiness and Food Marketing is the only specialised food marketing degree in the Southern Hemisphere. Built on our global reputation in agriculture and agribusiness, it will expand your potential for roles across the agrifood value chain.
How you’ll grow
- Receive a strong grounding in everything from supplier management to product sourcing and development, to marketing strategies.
- Become immediately employable across the growing and constantly evolving agrifood sector.
- Gain the skills and perspectives to make an impact in one of the world’s most vital and vibrant industries.
Career opportunities
You’ll be a strong candidate for fantastic roles in food marketing and food communications; product development and innovation; logistics and supply chain management; processed food and beverage marketing; business development in the dairy, meat, wine, horticulture and arable industries; customer service; sales; and sales management.
Practical work
You'll need to complete a total of 18 weeks' practical work in two different areas, with a maximum of 12 weeks in any of the following areas:
- Agricultural production-based enterprises, i.e. farms of all types, including livestock, crop, horticulture, vineyards and aquaculture.
- Associated processing industries, such as food factories, wineries and meat works.
- Distribution, logistics, transport, distribution centres, cool stores etc.
- Marketing, import/export, retail, wholesalers etc.
Download the Practical Work Handbook (PDF 1500 KB) for this degree.
For more information, please email the Practical Work Coordinator or phone +64 3 423 0061.
Studying the Bachelor of Agribusiness and Food Marketing at Lincoln was just what I needed to grow. I’d had experience working in food and wine, but now I’ve got an academic qualification that will widen my options further.
Ellen Pryor
Bachelor of Agribusiness and Food Marketing
Programme information
University Entrance through NCEA or an approved, equivalent qualification. If you have an overseas qualification, you can find out more about entry requirements here.
*If English isn’t your first language, other entry requirements will apply. Learn more about English language requirements.
Recommended preparation
- Agribusiness
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Agriculture / Horticulture
- Biology
- Economics
- English (highly recommended)
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Māori Studies
Summary of Regulations
All of the following:
- Pass at least 360 credits (24 courses)
- Pass all compulsory courses
- Complete no more than 165 credits (11 courses ) at the 100 level
- Complete at least 75 credits (5 courses) at the 300 level
- Complete all practical work requirements
What's it going to cost?
Learn more by using the Domestic Fees Calculator or viewing the International Fees.
You can start studying in either:
- Semester 1 (late February)
- Semester 2 (mid-July)*
There are also options for starting in summer semesters. But the range of courses available would be limited.
*Please obtain course advice if you’re considering this option.
There may be an opportunity to add an additional major to your study programme.
Please refer to the programme course advisor for further information.
Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field.
Knowledge
- Develop a comprehensive understanding the knowledge fields relevant to the different stages of global agribusiness and food value chains.
- Describe in-depth the multi- and inter-disciplinary nature of the bio-physical environment and biological production systems and the impact of these on agribusiness and food supply chains.
- Explain the characteristics of global agribusiness industries and the theoretical concepts that underpin the formation, operation and management of agribusiness supply chains.
- Describe the important principles of marketing theory and practice and the implementation of these as a competitive strategy for firms operating in global agribusiness and food markets.
- Explain the challenges and constraints of the application of marketing principles to agri-food products.
- Relate the complexity of food composition to product quality and food safety systems.
- Explain the different approaches and dimensions of sustainability relevant to different stakeholders in global agribusiness and food systems.
Skills
- Apply appropriate approaches, methods and tools to analyse, evaluate and solve problems related to real world agribusiness and food marketing issues.
- Communicate, in both written and spoken forms, an understanding of real world agribusiness and food marketing issues clearly and fluently.
- Critically evaluate the effect of food processing on consumer preferences and market requirements.
- Integrate theory and practice from different disciplines to demonstrate a whole of supply chain perspective to complex social, economic and technical aspects of global food systems.
Values
- Appreciate appropriate professional and ethical practice.
- Appreciate different cultural and socio-economic perspectives.
- Show commitment to future needs of the global agribusiness and food system incorporating Lincoln University goals to feed the world, protect the future, and ensure that societies live well.
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Entry requirements
University Entrance through NCEA or an approved, equivalent qualification. If you have an overseas qualification, you can find out more about entry requirements here.
*If English isn’t your first language, other entry requirements will apply. Learn more about English language requirements.
Recommended preparation
- Agribusiness
-
Agriculture / Horticulture
- Biology
- Economics
- English (highly recommended)
-
Māori Studies
-
Regulations and fees
Summary of Regulations
All of the following:
- Pass at least 360 credits (24 courses)
- Pass all compulsory courses
- Complete no more than 165 credits (11 courses ) at the 100 level
- Complete at least 75 credits (5 courses) at the 300 level
- Complete all practical work requirements
What's it going to cost?
Learn more by using the Domestic Fees Calculator or viewing the International Fees.
-
Intake semesters
You can start studying in either:
- Semester 1 (late February)
- Semester 2 (mid-July)*
There are also options for starting in summer semesters. But the range of courses available would be limited.
*Please obtain course advice if you’re considering this option.
-
Additional major
There may be an opportunity to add an additional major to your study programme.
Please refer to the programme course advisor for further information.
-
Graduate Attributes
Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field.
Knowledge
- Develop a comprehensive understanding the knowledge fields relevant to the different stages of global agribusiness and food value chains.
- Describe in-depth the multi- and inter-disciplinary nature of the bio-physical environment and biological production systems and the impact of these on agribusiness and food supply chains.
- Explain the characteristics of global agribusiness industries and the theoretical concepts that underpin the formation, operation and management of agribusiness supply chains.
- Describe the important principles of marketing theory and practice and the implementation of these as a competitive strategy for firms operating in global agribusiness and food markets.
- Explain the challenges and constraints of the application of marketing principles to agri-food products.
- Relate the complexity of food composition to product quality and food safety systems.
- Explain the different approaches and dimensions of sustainability relevant to different stakeholders in global agribusiness and food systems.
Skills
- Apply appropriate approaches, methods and tools to analyse, evaluate and solve problems related to real world agribusiness and food marketing issues.
- Communicate, in both written and spoken forms, an understanding of real world agribusiness and food marketing issues clearly and fluently.
- Critically evaluate the effect of food processing on consumer preferences and market requirements.
- Integrate theory and practice from different disciplines to demonstrate a whole of supply chain perspective to complex social, economic and technical aspects of global food systems.
Values
- Appreciate appropriate professional and ethical practice.
- Appreciate different cultural and socio-economic perspectives.
- Show commitment to future needs of the global agribusiness and food system incorporating Lincoln University goals to feed the world, protect the future, and ensure that societies live well.
Programme Structure
Year 1
Semester 1 courses
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Semester 1 courses
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{{ 'COMM 112' | except-last-word }} {{ 'COMM 112' | last-word }}
Financial Information for Business
15 credits
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{{ 'ECON 113' | except-last-word }} {{ 'ECON 113' | last-word }}
Economies and Markets
15 credits
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{{ 'MGMT 106' | except-last-word }} {{ 'MGMT 106' | last-word }}
Global Food Systems
15 credits
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Elective
Semester 2 courses
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Semester 2 courses
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{{ 'COMM 111' | except-last-word }} {{ 'COMM 111' | last-word }}
Introductory Statistics
15 credits
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{{ 'FOOD 101' | except-last-word }} {{ 'FOOD 101' | last-word }}
Food Quality and Consumer Acceptance
15 credits
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{{ 'MKTG 115' | except-last-word }} {{ 'MKTG 115' | last-word }}
Principles of Marketing
15 credits
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BAFM Suggested Elective Year 1 Sem 2*
Year 2
Semester 1 courses
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Semester 1 courses
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{{ 'FOOD 201' | except-last-word }} {{ 'FOOD 201' | last-word }}
Processing Food for Consumers
15 credits
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{{ 'MKTG 210' | except-last-word }} {{ 'MKTG 210' | last-word }}
Logistics Management
15 credits
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BAFM FOOD202 OR MGMT223*
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Elective
Semester 2 courses
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Semester 2 courses
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{{ 'MGMT 222' | except-last-word }} {{ 'MGMT 222' | last-word }}
The Agribusiness Environment
15 credits
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BAFM Year 2 Elective*
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Elective
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Elective
Year 3
Semester 1 courses
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Semester 1 courses
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{{ 'MKTG 301' | except-last-word }} {{ 'MKTG 301' | last-word }}
Marketing Research
15 credits
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{{ 'MKTG 323' | except-last-word }} {{ 'MKTG 323' | last-word }}
Supply Chain Management
15 credits
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{{ 'FOOD 301' | except-last-word }} {{ 'FOOD 301' | last-word }}
Food Product Innovation and Quality
15 credits
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Elective
Semester 2 courses
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Semester 2 courses
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{{ 'MGMT 341' | except-last-word }} {{ 'MGMT 341' | last-word }}
Integrated Agribusiness and Food Marketing Strategy
15 credits
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{{ 'MGMT 340' | except-last-word }} {{ 'MGMT 340' | last-word }}
Agribusiness Strategic Management
15 credits
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{{ 'MKTG 308' | except-last-word }} {{ 'MKTG 308' | last-word }}
Marketing New Zealand Products and Services
15 credits
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Elective
- Compulsory courses
- Elective courses
- Refer to the lists below
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*BAFM Suggested Elective Year 1 Sem 2
List A
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*BAFM FOOD202 OR MGMT223
Choose a minimum of one of the following courses:
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*BAFM Year 2 Elective
The following courses are suggested for second years:
Semester 2
This degree structure is indicative only. A course advisor will help you to select your electives and plan your degree. You can check out our courses to see what electives might interest you.
Programme contacts
Key information for students
Compare qualification and academic information across different New Zealand institutions.
Need more info?
Email us on grow@lincoln.ac.nz
Or call us on 0800 10 60 10
If you're overseas, please call +64 3 423 0000
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