Integrated Agribusiness and Food Marketing Strategy

After successfully completing this course, you’ll be able to:

1. Demonstrate comprehensive understanding of the knowledge fields relevant to the different stages of global agribusiness and food value chains.
2. Have a multi- and inter-disciplinary understanding of the bio-physical, environment and biological production systems and the impact of these on agribusiness and food supply chains.
3. Explain the characteristics of global agribusiness industries and the theoretical concepts that underpin the formation, operation and management of agribusiness supply chains.
4. Describe the important principles of marketing theory and practice, and the implementation of these as a competitive strategy for firms operating in global agribusiness and food markets.
5. Explain challenges and constraints in the application of marketing principles to agri-food products.
6. Relate the complexity of food composition to product quality and food safety systems that reflect consumer demand.
7. Explain the different approaches and dimensions of sustainability relevant to different stakeholders in global agribusiness and food systems.
8. Identify, understand and address problems and opportunities in agribusiness and food value chains.
9. Integrate theory and practice from different disciplines to demonstrate a whole of supply chain perspective to complex social, economic and technical aspects of global food systems.
10. Apply appropriate approaches, methods and tools to analyse, evaluate and solve problems related to real world agribusiness and food marketing issues.