MKTG 205
Consumer Behaviour
Course overview
You’ll investigate consumer behaviour and what that means for marketers and society, including the impact of recent global consumer trends.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
and pre-requisite
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|---|---|
| Available semesters | Semester 2 2022 |
| Credits | 15 |
| Domestic fees | $753.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Evaluate the internal factors that influence the consumers’ decision-making
- Assess the external factors that influence the consumers’ decision-making
- Explain the steps involved in consumer decision-making
- Identify the global trends that are impacting purchase and consumption behaviour
- Relate the concepts of perception, learning and memory, personality, attitude, and the self to consumer decision-making
- Illustrate how groups and social connections influence consumer decision-making
- Distinguish individual decision-making from household decision-making
- Evaluate how changing demographics, increasing consumer awareness and homogenisation of cultures are reshaping consumer behaviour.
Course examiners
