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MKTG 205

Consumer Behaviour

Course overview

You’ll investigate consumer behaviour and what that means for marketers and society, including the impact of recent global consumer trends.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 60 credit point(s) from the course(s) specified below
  • a minimum of 60 credit point(s) from the course(s) specified below
  • any level 100 course
  • any level 200 course
  • any level 300 course

Available semesters Semester 2 2021
Credits 15
Domestic fees $741.00

What you will learn

After successfully completing this course, you’ll be able to:

  • Evaluate the internal factors that influence the consumers’ decision-making
  • Assess the external factors that influence the consumers’ decision-making
  • Explain the steps involved in consumer decision-making
  • Identify the global trends that are impacting purchase and consumption behaviour
  • Relate the concepts of perception, learning and memory, personality, attitude, and the self to consumer decision-making
  • Illustrate how groups and social connections influence consumer decision-making
  • Distinguish individual decision-making from household decision-making
  • Evaluate how changing demographics, increasing consumer awareness and homogenisation of cultures are reshaping consumer behaviour.

Course examiners

Samantha White

Samantha White

Lecturer

Faculty of Agribusiness and Commerce

[email protected]