MKTG 205
Consumer Behaviour
Course overview
You’ll investigate consumer behaviour and what that means for marketers and society, including the impact of recent global consumer trends.
Course information
Prerequisites and Restrictions | You must satisfy the following requirement(s):
and pre-requisite
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Available semesters | January Summer School 2023 Semester 2 2023 |
Credits | 15 |
Domestic fees | $773.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Evaluate the internal factors that influence the consumers’ decision-making
- Assess the external factors that influence the consumers’ decision-making
- Explain the steps involved in consumer decision-making
- Identify the global trends that are impacting purchase and consumption behaviour
- Relate the concepts of perception, learning and memory, personality, attitude, and the self to consumer decision-making
- Illustrate how groups and social connections influence consumer decision-making
- Distinguish individual decision-making from household decision-making
- Evaluate how changing demographics, increasing consumer awareness and homogenisation of cultures are reshaping consumer behaviour.
Course examiners
