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MKTG 205

Consumer Behaviour

Course overview

The examination of consumer behaviour, including how individual, sociocultural, and environmental factors influence consumer decisions and behaviours.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 45 credit point(s) from the course(s) specified below
  • a minimum of 45 credit point(s) from the course(s) specified below
  • any level 100 course
  • any level 200 course
  • any level 300 course

and

pre-requisite

  • Principles of Marketing, MKTG-115
Available semesters Semester 2 2025
Credits 15
Domestic fees $841.00

What you will learn

After successfully completing this course, you’ll be able to:

  • Identify and describe the key terms and concepts related to consumer behaviour
  • Explain and discuss consumer behaviour theories and concepts and their relevance to marketing
  •  Apply consumer behaviour theories and concepts to real-world examples.

Course examiners

Lynne Robertson

Dr Lynne Robertson

Lecturer

Faculty of Agribusiness an Commerce

lynne.robertson@lincoln.ac.nz
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