MKTG 301

Marketing Research

Course overview

You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.

Prerequisites and Restrictions	You must satisfy the following requirement(s): a minimum of 30 credit point(s) from the course(s) specified below a minimum of 15 credit point(s) from the course(s) specified below Consumer Behaviour , MKTG-205 and a minimum of 15 credit point(s) from the course(s) specified below Principles of Marketing , MKTG-101 MKTG-101R or a minimum of 15 credit point(s) from the course(s) specified below Societal Marketing, Macro-Marketing and Ethics , MKTG-102 or a minimum of 15 credit point(s) from the course(s) specified below Principles of Marketing , MKTG-115 or a minimum of 30 credit point(s) from the course(s) specified below a minimum of 15 credit point(s) from the course(s) specified below Managing Value , COMM-202 and a minimum of 15 credit point(s) from the course(s) specified below Introductory Statistics , COMM-111 or a minimum of 15 credit point(s) from the course(s) specified below Statistics , QMET-103 QMET-103R or a minimum of 15 credit point(s) from the course(s) specified below Biometrics , QMET-201 or a minimum of 15 credit point(s) from the course(s) specified below Analytics and Statistics for Business , QMET-204
Available semesters	Semester 1 2024
Credits	15
Domestic fees	$794.00

After successfully completing this course, you’ll be able to:

Apply marketing research concepts and methods to a current management problem
Discuss the concepts, methods, and limitations of marketing research and marketing data
Compare and contrast the pros and cons of various research methods
Undertake a market research project including research question development, design and collection of primary data, and analysis, interpretation and presentation of the results.

Head of Department

Department of Agribusiness and Markets

david.dean@lincoln.ac.nz

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