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MKTG 301

Marketing Research

Course overview

You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 30 credit point(s) from the course(s) specified below
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Consumer Behaviour , MKTG-205
and
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Principles of Marketing , MKTG-101 MKTG-101R
or
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Societal Marketing, Macro-Marketing and Ethics , MKTG-102
or
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Principles of Marketing , MKTG-115

or

  • a minimum of 30 credit point(s) from the course(s) specified below
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Managing Value , COMM-202
and
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Introductory Statistics , COMM-111
or
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Statistics , QMET-103 QMET-103R
or
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Biometrics , QMET-201
or
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Statistics for Business , QMET-204

Credits 15
Domestic fees $741.00

What you will learn

After successfully completing this course, you’ll be able to:

  • Apply marketing research concepts and methods to a current management problem
  • Discuss the concepts, methods, and limitations of marketing research and marketing data
  • Compare and contrast the pros and cons of various research methods
  • Undertake a market research project including research question development, design and collection of primary data, and analysis, interpretation and presentation of the results.

Course examiners

David Dean

Associate Professor David Dean

Head of Department

Department of Agribusiness and Markets

[email protected]