You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
|Prerequisites and Restrictions|| You must satisfy the following requirement(s):
What you will learn
After successfully completing this course, you’ll be able to:
- Apply marketing research concepts and methods to a current management problem
- Discuss the concepts, methods, and limitations of marketing research and marketing data
- Compare and contrast the pros and cons of various research methods
- Undertake a market research project including research question development, design and collection of primary data, and analysis, interpretation and presentation of the results.
Associate Professor David Dean
Head of Department
Department of Agribusiness and Markets[email protected]