MKTG 115

Principles of Marketing

Course overview

Gain foundational knowledge of how organisations use marketing to advance their interests.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • restriction Principles of Marketing, MKTG-101 or MKTG-101R
  • restriction Principles of Marketing, MKTG-201 or MKTG-201R
  • restriction Managing Value, COMM-202
Available semesters Semester 2 2023
Credits 15
Domestic fees $773.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Understand and develop proficiency in the basic language of marketing.
  2. Comprehend a broad and coherent knowledge of foundational marketing theories, practical principles, and processes.
  3. Know the role marketing plays in the operation of the firm.
  4. Recognise principles of good practice in marketing and the risks of bad practice.
  5. Understand the nature of the controllable and uncontrollable environments of marketing.
  6. Comprehend marketing's potential contribution to daily activities and social well-being.
  7. Divide markets into segments and determine positioning possibilities for products within the targeted segments.
  8. Develop the ability to identify the components of marketing thought and practice and their application in the marketplace.

Course examiners

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Allanah Robinson


Faculty of Agribusiness and Commerce