MKTG 308
Marketing New Zealand Products and Services
Course overview
You’ll gain an understanding of strategic marketing management and how it relates to the marketers of New Zealand products and services.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s): pre-requisite
or pre-requisite
or pre-requisite
and
|
|---|---|
| Available semesters | Semester 2 2024 |
| Credits | 15 |
| Domestic fees | $794.00 |
What you will learn
After successfully completing this course, students will be able to:
- Evaluate the external market environmental factors that affect marketers
- Evaluate the internal factors that affect marketers
- Recognise the importance of ethical and culturally acceptable behaviour in the marketplace.
Course examiners
