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MKTG 308

Marketing of New Zealand Products and Services

Course overview

You’ll gain an understanding of strategic marketing management and how it relates to the marketers of New Zealand products and services.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):

pre-requisite

  • Managing Value, COMM-202

or

pre-requisite

  • Consumer Behaviour, MKTG-205

or

pre-requisite

  • Principles of Marketing, MKTG-115

and

  • a minimum of 30 credit point(s) from the course(s) specified below
  • a minimum of 30 credit point(s) from the course(s) specified below
  • any level 200 course
  • any level 300 course

Available semesters Semester 2 2021
Credits 15
Domestic fees $741.00

What you will learn

After successfully completing this course, students will be able to:

  • Evaluate the external market environmental factors that affect marketers
  • Evaluate the internal factors that affect marketers
  • Recognise the importance of ethical and culturally acceptable behaviour in the marketplace.

Course examiners

Lei Cong

Dr Lei Cong

Lecturer

Faculty of Agribusiness and Commerce

[email protected]