Marketing of New Zealand Products and Services
You’ll gain an understanding of strategic marketing management and how it relates to the marketers of New Zealand products and services.
|Prerequisites and Restrictions|| You must satisfy the following requirement(s):
|Available semesters||Semester 2 2021|
What you will learn
After successfully completing this course, students will be able to:
- Evaluate the external market environmental factors that affect marketers
- Evaluate the internal factors that affect marketers
- Recognise the importance of ethical and culturally acceptable behaviour in the marketplace.
Dr Lei Cong
Faculty of Agribusiness and Commerce[email protected]