University Entrance through NCEA or an approved, equivalent qualification.

If you have an overseas qualification, you can find out more about entry requirements here.

If English isn’t your first language, other entry requirements will apply. Learn more about English language requirements.

Recommended preparation 

• Computing
• Economics
• English (highly recommended)
• Māori Studies
• Maths / Statistics

Summary of Regulations

All of the following:

• Pass at least 360 credits (24 courses)
• Pass all compulsory courses
• Complete no more than 165 credits (11 courses ) at the 100 level
• Pass at least 75 credits (5 courses) at the 300 level

What's it going to cost?

Learn more by using the Domestic Fees Calculator or viewing the International Fees. 

You can start studying in either:

• Semester 1 (late February)
• Semester 2 (mid-July)* 

There are also options for starting in summer semesters. But the range of courses available would be limited. 

*Please obtain course advice if you’re considering this option

There may be an opportunity to add an additional major or minor to your study programme. Please refer to the programme course advisor for further information.

Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field. Attributes in italics apply to the Major, the others apply to the BCom core courses.

Knowledge

• Explain the importance and the role of Global Value Chains, and the contributions made by various commerce disciplines in delivering strategy, creating value and sustaining superior performance in those chains.
• Comprehend and critically apply foundational marketing theories, concepts, practical principles, and processes.

Skills

• Investigate and learn new concepts throughout their working lives.
• Evaluate and address the most important challenges facing global businesses.
• Synthesise relevant information from a variety of reputable sources in order to make sound strategic and tactical marketing decisions.
• Be self-reliant and capable of forming opinions that they can believe in, defend with logic and integrity, and gain support for.
• Make evidence-based decisions facilitated by obtaining, analysing and interpreting marketing data.
• Divide markets into segments and position products within the targeted segments.
• Evaluate the performance of marketing activities.
• Report on marketing activities to other stakeholders.

Values

• Identify the impact of strategic business decisions on the environment and society, including cultural values of all stakeholders.
• Explain the importance of conducting business to the highest standards of an ethical and professional framework.
• Evaluate relevant ethical and legal considerations in a balanced way for routine marketing tasks.
• Appreciate the responsibilities of organisations whose marketing activities impact the health and well-being of consumers, the natural environment, and society.