Bachelor of Commerce - Marketing Major

  • Upcoming start dates

    November Summer School - 13 Nov 2023

    Semester 1 - 19 Feb 2024

    Semester 2 - 15 Jul 2024

  • Qualification


  • Duration

    3 years full-time

  • Credits


  • Location

    Lincoln University Campus

How do we hear about products and services that help us live, work and play? Where do we get them, and how much should we pay? What makes one sound better than another? These are the questions answered by trained marketing professionals. Lincoln University’s Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.

This degree fosters the growth of basic analytical and professional skills upon which marketing depends. You’ll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.

How you’ll grow

  • Nurture your knowledge of the ways products are designed, created, brought to market and then made famous.
  • Learn what consumers want and don’t want, together with the new expectations of brands and their parent businesses.
  • Investigate human purchase behaviour and how it applies to marketing.
  • Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV. 

Career opportunities

You’ll be a strong candidate for marketing roles in organisations of all sizes. Your opportunities will include Market Advisor, Brand Analyst, Marketing Manager, Sales Development or Sales Manager, Strategic Marketing Management, Event Marketer, Media Planner to name just a few.

I focused on the marketing and economics courses. They’ve really helped me in my current role.


Maddy Surie

Bachelor of Commerce (Marketing major)

Upon successful completion of this degree programme, you will be awarded a Bachelor of Commerce with a Marketing major.

Programme information

Programme Structure

Year 2

Semester 2 courses

Year 3

Semester 1 courses

Semester 2 courses

  • B.Com. Marketing List A*
  • possible replacements for MKTG 300-level courses*
  • Elective

  • Elective

  • Compulsory courses
  • Elective courses
  • Refer to the lists below

This degree structure is indicative only. To ensure you select the correct courses, it is highly recommended that you meet with the course advisor to select appropriate electives and plan your degree. You can check out our courses to see what electives might interest you.

*Please note MKTG 304 is not currently being offered


Here are your next steps

Programme contacts

Tim Baird

Dr Tim Baird


Key information for students

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