MKTG 311

Product Design

Course overview

You’ll learn about consumer-centric design by experiencing the process of developing and refining a product concept.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 45 credit point(s) from the course(s) specified below
  • a minimum of 15 credit point(s) from the course(s) specified below
  • Consumer Behaviour , MKTG-205
  • Managing Value , COMM-202
  • Principles of Marketing , MKTG-115
  • a minimum of 30 credit point(s) from the course(s) specified below
  • any level 200 course
  • any level 300 course

Credits 15
Domestic fees $773.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Appreciate the strategic importance of product design in ensuring the health of the firm.
  2. Infer product design opportunities from assessing shifts in the macro-environment and changes in consumer needs.
  3. Outline the flow of product design processes and activities.
  4. Discover a variety of ways to design and evaluate product concepts
  5. Know the types of protection available to safeguard intellectual property rights.
  6. Apply industrial design techniques to increase the value of a product concept.
  7. Communicate a product concept orally, textually, and graphically.
  8. Prioritise designing for the environment and Life Cycle Assessment as part of a designer’s professional responsibilities.

Course examiners

Lei Cong

Dr Lei Cong


Faculty of Agribusiness and Commerce