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MKTG 202

Social Marketing and Ethics

Course overview

You’ll explore the areas of social marketing and ethics at both a theoretical and application-oriented levels.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 60 credit point(s) from the course(s) specified below
  • a minimum of 60 credit point(s) from the course(s) specified below
  • any level 100 course
  • any level 200 course
  • any level 300 course

and

  • restriction Societal Marketing, Macro-Marketing and Ethics, MKTG-102

Credits 15
Domestic fees $741.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Recall and apply social marketing’s core concepts.
  2. Construct a logical, credible and persuasive argument.
  3. Improve oral and written communication skills.
  4. Practice analysing and providing feedback on the work of others as part of building a foundation for professional practice.
  5. Appreciate marketing’s role in improving the good of society and consumer well-being.

Course examiners

Valerie Manna

Dr Valerie Manna

Senior Lecturer

Department of Agribusiness and Markets

[email protected]