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MKTG 202

Social Marketing and Ethics

Course overview

Explore the areas of social marketing and ethics at both theoretical and application-oriented levels.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 60 credit point(s) from the course(s) specified below
  • a minimum of 60 credit point(s) from the course(s) specified below
  • any level 100 course
  • any level 200 course
  • any level 300 course

and

  • restriction Societal Marketing, Macro-Marketing and Ethics, MKTG-102

Credits 15
Domestic fees $753.00

What you will learn

After successfully completing this course, you’ll be able to:

  • Recall and apply the core concepts of social marketing.
  • Construct a logical, credible and persuasive argument.
  • Improve oral and written communication skills.
  • Practice analysing and providing feedback on the work of others as part of building a foundation for professional practice.
  • Appreciate the role that marketing plays in improving the good of society and consumer well-being.

For course information, please email [email protected]

Course examiners

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Dr Paula Arbouw

Senior Lecturer

Faculty of Agribusiness and Commerce

[email protected]