MKTG 202
Social Marketing and Ethics
Course overview
You’ll explore the areas of social marketing and ethics at both a theoretical and application-oriented levels.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
and
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|---|---|
| Credits | 15 |
| Domestic fees | $741.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Recall and apply social marketing’s core concepts.
- Construct a logical, credible and persuasive argument.
- Improve oral and written communication skills.
- Practice analysing and providing feedback on the work of others as part of building a foundation for professional practice.
- Appreciate marketing’s role in improving the good of society and consumer well-being.
Course examiners
