MKTG 202
Social Marketing and Ethics
Course overview
Explore the areas of social marketing and ethics at both theoretical and application-oriented levels.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
and
|
|---|---|
| Available semesters | Semester 1 2023 |
| Credits | 15 |
| Domestic fees | $773.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Recall and apply the core concepts of social marketing.
- Construct a logical, credible and persuasive argument.
- Improve oral and written communication skills.
- Practice analysing and providing feedback on the work of others as part of building a foundation for professional practice.
- Appreciate the role that marketing plays in improving the good of society and consumer well-being.
For course information, please email [email protected].
Course examiners
