MKTG 334
Branding Aotearoa
Course overview
Understand and utilise the branding and cultural elements of Aotearoa New Zealand in marketing practice.
Course information
| Prerequisites and Restrictions | You must satisfy the following requirement(s):
|
|---|---|
| Available semesters | Semester 1 2025 |
| Credits | 15 |
| Domestic fees | $841.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Assess the respectful integration of Māori cultural elements in branding and marketing practice.
- Critically evaluate the use of Aotearoa New Zealand brand elements in domestic and export markets.
- Apply knowledge of Te Tiriti o Waitangi in marketing practice.
- Analyse the existing use of Māori cultural elements in branding.
Course examiners
