Authentically embracing tikanga Māori can help New Zealand in the growing Asian markets

The Asian markets have long been seen as a linchpin for New Zealand’s economic success. And the key to future growth could be the cultural similarities between Māori and communities across the Asian region.

These shared values include mana (honour/prestige), manaakitanga (reciprocity/hospitality), karakia (prayer), whakapapa (genealogy) and veneration of kaumatua (elders).

Seven of New Zealand’s top ten export destinations are in the Asian region. Exports to China alone amounted to NZ$20 billion last year. Exports to India amount to $520 million.

Asia’s projected growth presents a unique opportunity for any country trying to increase its trade in the region. New Zealand holds a unique advantage when engaging with Asia which relates to cultural distance – the extent to which shared values and norms differ from nation to nation.

In an article on The Conversation, LU Senior Lecturer Dr Hafsa Ahmed explains how her ongoing research has found embracing the cultural values of tikanga Māori could give New Zealand an edge in these competitive Asian markets.

Read the full article on The Conversation here >>>

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