Environmental Behaviour Through The Lens Of Value-Belief-Norm Theory

Join us for the second part in a special three-part master class series with Prof. Marijn Poortvliet from Wageningen University. In this session, he will introduce the Value-Belief-Norm (VBN) theory as a framework for understanding environmental decision-making, as well as other theoretical approaches. This session will provide an overview of the methods and theories Prof. Poortvliet employs in his research, offering attendees a deeper understanding of how values, beliefs, and personal norms drive pro-environmental action. By exploring these perspectives, participants will gain insights into behavioural change and potential avenues for collaboration in sustainability research and practice. Be sure to check out the other sessions in this series for further insights into environmental psychology and behaviour.

Timings

2.00pm: CoE Introduction

2.05pm: Masterclass session with Prof. Marijn Poortvliet

3.20pm: Summary

3.30pm: Speaking finishes, guests network

4.00pm: Event finishes

Thursday 8 May

2.00pm - 4.00pm

Waimarie Building, Lincoln University

Prof. Marijn Poortvliet

Marijn Poortvliet (PhD University of Groningen) is Associate professor environmental risk communication & sustainability transitions, and works at the Section Philosophy, Innovation, Communication & Education at Wageningen University (the Netherlands). Marijn works from a behavioral perspective (the microlevel) and aims to bring in other relevant disciplines (the meso- and macrolevel) to get a full understanding of how decision making emerges. Therefore, he is keen to use multi- and interdisciplinary approaches. Most of Marijn’s work deals with transitions in agriculture, the adoption of sustainable practices, and environmental decision-making. Marijn likes to apply an array of different methods (on the quantitative—qualitative spectrum) and theoretical paradigms. For a full list of his publications see Google Scholar.