BMGT 231
Entrepreneurship Theory and Practice
Course overview
Explore fundamental entrepreneurship principles, focusing on customer-centric problem identification, iterative business idea refinement, and comprehensive business model development and pitching.
Course information
| Available semesters | November Summer School 2023 |
|---|---|
| Credits | 15 |
| Domestic fees | $773.00 |
What you will learn
After successfully completing this course, you will be able to:
- Understand the fundamentals of entrepreneurship
- Understand the customer and their problems through interviews, empathy maps, and persona descriptions
- Create and refine business ideas based on iterative customer feedback using the value proposition canvas
- Develop a business model solution and pitch an entrepreneurial idea.
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Course examiners
