BMGT 231

Entrepreneurship Theory and Practice

Course overview

Explore fundamental entrepreneurship principles, focusing on customer-centric problem identification, iterative business idea refinement, and comprehensive business model development and pitching.

Course information

Available semesters November Summer School 2023
Credits 15
Domestic fees $773.00

What you will learn

After successfully completing this course, you will be able to:

  • Understand the fundamentals of entrepreneurship
  • Understand the customer and their problems through interviews, empathy maps, and persona descriptions
  • Create and refine business ideas based on iterative customer feedback using the value proposition canvas
  • Develop a business model solution and pitch an entrepreneurial idea.

Course examiners

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Faith Jeremiah


Faculty of Agribusiness and Commerce