MGMT 344

Strategic Management in Wine and Horticultural Business Systems

Course overview

Critically evaluate the complexity and interdependence of horticultural and wine business environments and discover how to come up with creative solutions to management problems and concepts.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):
  • a minimum of 60 credit point(s) from the course(s) specified below
  • a minimum of 60 credit point(s) from the course(s) specified below
  • any level 200 course
  • any level 300 course


  • restriction Vineyard and Winery Management, MGMT-325
  • restriction Horticultural Management B, MGMT-329

Available semesters Semester 2 2024
Credits 15
Domestic fees $964.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Apply and critically evaluate the theory and key concepts of strategy and organisation management in a horticultural and wine context.
  2. Formulate evidence-based strategic solutions for business challenges in the horticulture and wine sector.
  3. Critically evaluate an ethical business problem using different ethical branches of theory.
  4. Apply different observation strategies and evaluate their effects and consequences.

Course examiners

Meike Rombach

Dr Meike Rombach

Senior Lecturer

Department of Land Management and Systems