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MKTG 105

Global Trends and New Market Opportunities in Horticulture

Course overview

Explore the influence of international trends in the political, cultural and regulatory environment on horticultural businesses. This course, taught entirely online, is delivered over a 10-week term.

This course is available online as part of the Diploma in Horticultural Business.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):

Your Academic Program is D.Horticultural Business, 3061

Available semesters Semester 2 2024
Credits 15
Domestic fees $964.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Define how international, national and regional trends can influence horticultural businesses.
  2. Describe the power of global retailers and strategies for market access.
  3. Develop a competitive strategy for a new market opportunity.

Course examiners

Tim Baird

Dr Tim Baird

Lecturer

Faculty of Agribusiness and Commerce

tim.baird@lincoln.ac.nz