MKTG 106

Innovation and New Product Opportunities in Horticulture

Course overview

Explore the drivers and applications of innovation in the horticultural sector. This course, taught fully online and delivered over a 10-week term, is restricted to students of the Diploma in Horticultural Business.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):

Your Academic Program is D.Horticultural Business, 3061

Credits 15
Domestic fees $938.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Describe the drivers of innovation.
  2. Assess the potential for innovation through the development of a product or service within a case study business.
  3. Create a product or service concept relevant to a case study business.

Course examiners

Empty headshot

Hamish Gow


Faculty of Agribusiness and Commerce

[email protected]