MKTG 106

Innovation and New Product Opportunities in Horticulture

Course overview

Explore the drivers and applications of innovation in the horticultural sector. This course, taught fully online and delivered over a 10-week term, is restricted to students of the Diploma in Horticultural Business.

This course is available online as part of the Diploma in Horticultural Business programme.

Course information

Prerequisites and Restrictions You must satisfy the following requirement(s):

Your Academic Program is D.Horticultural Business, 3061

Available semesters Semester 2 2024
Credits 15
Domestic fees $964.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Describe the drivers of innovation.
  2. Assess the potential for innovation through the development of a product or service within a case study business.
  3. Create a product or service concept relevant to a case study business.

Course examiners

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Hamish Gow


Faculty of Agribusiness and Commerce