MKTG 681
Managing Marketing
Course overview
You’ll be given insights into key theories and practice and develop an integrated perspective on managing marketing.
This course is available online as part of the Master of Global Management/Master of Business (Global Management and Marketing) degree.
Course information
| Available semesters | Semester 2 2024 |
|---|---|
| Credits | 20 |
| Domestic fees | $1,383.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Identify marketing principles as embedded within contemporary marketing.
- Find, synthesize, and apply information to make sound marketing-based decisions.
- Connect an advanced understanding of marketing theory with practical applications.
- Be self-reliant, reflective and capable of forming opinions that you can persuasively defend with logic and integrity.
- Develop and execute professional communications.
Course examiners
