MKTG 681

Managing Marketing

Course overview

You’ll be given insights into key theories and practice and develop an integrated perspective on managing marketing.

Course information

Available semesters Semester 2 2023
Credits 20
Domestic fees $1,346.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Identify marketing principles as embedded within contemporary marketing.
  2. Find, synthesize, and apply information to make sound marketing-based decisions.
  3. Connect an advanced understanding of marketing theory with practical applications.
  4. Be self-reliant, reflective and capable of forming opinions that you can persuasively defend with logic and integrity.
  5. Develop and execute professional communications.

Course examiners

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Dr Paula Arbouw

Senior Lecturer

Faculty of Agribusiness and Commerce