MKTG 681
Managing Marketing
Course overview
You’ll be given insights into key theories and practice and develop an integrated perspective on managing marketing.
Course information
| Available semesters | Semester 2 2023 |
|---|---|
| Credits | 20 |
| Domestic fees | $1,346.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Identify marketing principles as embedded within contemporary marketing.
- Find, synthesize, and apply information to make sound marketing-based decisions.
- Connect an advanced understanding of marketing theory with practical applications.
- Be self-reliant, reflective and capable of forming opinions that you can persuasively defend with logic and integrity.
- Develop and execute professional communications.
Course examiners
