MKTG 681

Managing Marketing

Course overview

You’ll be given insights into key theories and practice and develop an integrated perspective on managing marketing.

Course information

Available semesters Semester 2 2022
Credits 20
Domestic fees $1,310.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Identify marketing principles as embedded within contemporary marketing.
  2. Find, synthesize, and apply information to make sound marketing-based decisions.
  3. Connect an advanced understanding of marketing theory with practical applications.
  4. Be self-reliant, reflective and capable of forming opinions that you can persuasively defend with logic and integrity.
  5. Develop and execute professional communications.

Course examiners

Valerie Manna

Dr Valerie Manna

Senior Lecturer

Department of Agribusiness and Markets

[email protected]