MKTG 672

Marketing Strategy

Course overview

You’ll analyse in detail the marketing strategy development process at the strategic business level along with segmentation, targeting and positioning strategies. The emphasis will be on the development of product, price, promotion and distribution strategies.

This course is available online as part of the Master of Global Management/Master of Business (Global Management and Marketing) degree.

Course information

Available semesters Semester 1 2024
Credits 20
Domestic fees $1,383.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Understand the range of strategic marketing tools used to achieve goals.
  2. Appreciate the importance of the consumer in determining strategy.
  3. Comprehend the relationships between plans, planning, and outcomes.
  4. Develop the ability to craft a marketing strategy that can achieve organisational goals.
  5. Design effective marketing strategies for both domestic and international marketplaces.
  6. Be able to manage -- implement, monitor, and modify -- strategies as market conditions change.

Course examiners

Tim Baird

Dr Tim Baird


Faculty of Agribusiness and Commerce