COMM 601
Principles of Managerial Economics
Course overview
An introduction to the theory and practice of decision-making based on the principles of economics. Study includes the structure of markets and relationships between business enterprise and the environment, other companies, customers and employees.
This course is offered in term 2, term 4 and over the January/February period of summer school and is available online as part of the Postgraduate Certificate in Commerce, Master of Business (Global Management and Marketing) and Master of Wine and Viticulture programmes.
Course information
| Available semesters | Semester 1 2025 Semester 2 2025 |
|---|---|
| Credits | 10 |
| Domestic fees | $733.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Clearly explain the key theories and principles underpinning the discipline of economics.
- Explain the role that economics plays in business and society.
- Describe the contribution that economics makes to the creation of global value chains.
- Generate solutions to complex business problems using economic principles.
- Use critical thinking to analyse real world business decisions.
- Display a heightened ethical awareness of the social impacts of economic thinking.
Course examiners
Professor Wanglin Ma
Senior Lecturer
Department of Global Value Chains and Trade
wanglin.ma@lincoln.ac.nz