COMM 604

Principles of Marketing

Course overview

Examine the processes for creating, pricing, communicating and delivering products of value to consumers, markets and other stakeholders.

This course is offered in term 2, term 4 and January summer school.

Course information

Available semesters Semester 2 2023
Credits 10
Domestic fees $673.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Explain the key theories and principles that underpin modern-day marketing.
  2. Demonstrate your understanding of the impact and relationship marketing has on overall business success.
  3. Analyse and define the contribution that marketing can make to creating global value chains.
  4. Analyse then apply marketing principles to solve a range of complex business problems.
  5. Create a viable marketing strategy for an Aotearoa-New Zealand business that incorporates the elements that make up the marketing mix.

Course examiners

Samantha White

Samantha White


Faculty of Agribusiness and Commerce