MKTG 608
Supply Chain Theory
Course overview
You’ll look at the marketing activities and relationships that occur between firms and how distribution channel theory has evolved into supply chain theory.
This course is available online as part of the Master of Global Management/Master of Business (Global Management and Marketing) degree.
Course information
| Available semesters | Semester 2 2024 |
|---|---|
| Credits | 20 |
| Domestic fees | $1,383.00 |
What you will learn
After successfully completing this course, you’ll be able to:
- Analyse the nature of inter-firm supply chain strategy and relationships.
- Explain the reasons and motivations for the structure of modern supply chains.
- Solve supply chain problems through case study analysis.
- Formulate theoretical frameworks to evaluate supply chain exchanges and operations.
- Judge the role of collaboration and opportunism in generating and capturing value in business practice.
- Know risk management and Resilience strategies to deal with supply chain vulnerabilities.
- Compare and contrast different supply chain models and behaviours.
- Identify and explain the drivers of supply chain collaboration in an agribusiness environment.
- Explain supply chain practice and governance structures seen in business.
Course examiners
Associate Professor Mark Wilson
Associate Professor
Department of Global Value Chains and Trade
mark.wilson@lincoln.ac.nz