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MKTG 608

Supply Chain Theory

Course overview

You’ll look at the marketing activities and relationships that occur between firms and how distribution channel theory has evolved into supply chain theory.

Course information

Available semesters Semester 2 2021
Credits 20
Domestic fees $1,289.00

What you will learn

After successfully completing this course, you’ll be able to:

  1. Analyse the nature of inter-firm supply chain strategy and relationships.
  2. Explain the reasons and motivations for the structure of modern supply chains.
  3. Solve supply chain problems through case study analysis.
  4. Formulate theoretical frameworks to evaluate supply chain exchanges and operations.
  5. Judge the role of collaboration and opportunism in generating and capturing value in business practice.
  6. Know risk management and Resilience strategies to deal with supply chain vulnerabilities.
  7. Compare and contrast different supply chain models and behaviours.
  8. Identify and explain the drivers of supply chain collaboration in an agribusiness environment.
  9. Explain supply chain practice and governance structures seen in business.

Course examiners

Mark Wilson

Associate Professor Mark Wilson

Associate Professor

Department of Global Value Chains and Trade

[email protected]