Study for free

If you're a New Zealand citizen or permanent resident, residing in New Zealand at the time of study, you may be eligible for free tuition fees. Part time study options may be available. Terms and conditions apply. Learn more. 

About this programme

The Master of Tourism Management from Lincoln University will seed an advanced understanding of the global tourism industry and build your knowledge of senior-level planning and management in the sector.

Tourism is a major driver of change in the world, improving circumstances for people and planet.

As a Master’s graduate, you’ll be equipped with specialist skills that make you a sought-after professional. You’ll also be able to specialise in an area of interest, and complete the qualification in 12 months or 18 months full time.

How you’ll grow

• By building a deep understanding of tourism standards and processes, their implications and applications.
• Develop the ability to critically evaluate information and communicate effectively.
• Apply an interdisciplinary approach and learn to communicate effectively.
• Expand your qualitative and quantitative analysis skills, and apply these to solving theoretical and practical, real-world problems.
• Work independently and as part of a team.
• Learn from lecturers who are pioneers in modern tourism research and consultancy, via the longest-running academic tourism programme in New Zealand.
• Informed by research from the Centre of Excellence for Sustainable Tourism.
• Grow your understanding of professional standards, and your familiarity with gender, ethnicity, equity and environmental issues.
• Specialise in a relevant area that’s important to you.

Career opportunities

The Master of Tourism Management will expand your potential to take on high-level management roles in the tourism industry or in related organisations.

Positions include senior managerial roles in destination marketing, event management or in a tourism planning, policy advisor or analyst roles in local, regional councils or central government.

You could also work as a consultant or research officer in tourism, event management or for regional development bodies.

Programme structure

You'll complete two compulsory courses and choose courses (100 credits) from the lists below. You'll also choose two elective courses from the Master's Degree courses offered across the university. 

Students with an A- average, and who have taken one of SOCI 601 or SOCI 602 may have the option of substituting 40 elective credits with a 40-credit dissertation, by invitation only.

The Master of Tourism Management can be completed in 12 months or 18 months full time. You can also study on campus or online.

Please note there are some restrictions on course options for 12 month completion and online study.

Find out more about studying online. 

You are required to seek advice from a course advisor before commencing your first semester of study on campus or online. 

View the On Campus programme structure

View the Online programme structure

On Campus

Compulsory courses

TOUR 603 – Tourism Management (20 credits)

TOUR 604 – Tourist Behaviour (20 credits)

One of:

• SOCI 601 – Social Science Research Methods (Quantitative) (20 credits)
• SOCI 602 – Social Science Research Methods (Qualitative) (20 credits)
• ECON 615 – Applied Research Methods (20 credits)
• COMM 605 – Research for Managers (20 credits)

At least one of:

• RECN 626 – Natural Resource Recreation and Tourism (20 credits)
• RECN 640 – Events and Festivals: Contexts and Concepts (20 credits)
• TOUR 611 – Food, Wine and Agritourism: Principles and Practice (20 credits)

A minimum of 60 credits from the list:

• BMGT 618 – Advanced Business Strategy (20 credits)
• ECOL 612 – Wildlife Management (20 credits)
• ECOL 609 – Conservation Biology (20 credits)
• ERST 604 – Advanced Urban, Regional and Resource Planning (20 credits)
• ERST 621 – Principles of Environmental Impact Assessment (20 credits)
• ERST 630 – Environmental Policy and Planning (20 credits)
• MAST 603 – Mana Kaitiaki (Māori Resource Management (20 credits)
• MKTG 681 – Managing Marketing (20 credits)
• PSYC 602 – Advanced Social Psychology of Wellbeing (20 credits)
• BMGT 686 – Managing Programmes of Change (20 credits)
• ENSC 601 – Advanced Climate Change and Land Use (20 credits)
• ERST 636 – Aspects of Sustainability: An International Perspective (20 credits)
• MKTG 672 – Marketing Strategy (20 credits)
• COMM 601 – Principles of Managerial Economics (10 credits)
• COMM 602 – Principles of Accounting and Finance (10 credits)
• COMM 603 – Principles of Business Management (10 credits)
• COMM 604 – Principles of Marketing (10 credits)

Online

Compulsory courses

TOUR 603 – Tourism Management (20 credits)

TOUR 604 – Tourist Behaviour (20 credits)

COMM 605 – Research for Managers (20 credits)

At least one of:

• RECN 626 – Natural Resource Recreation and Tourism (20 credits)
• TOUR 611 – Food, Wine and Agritourism: Principles and Practice (20 credits)

A minimum of 60 credits from the list:

• BMGT 618 – Advanced Business Strategy (20 credits)
• ECOL 612 – Wildlife Management (20 credits)
• ERST 604 – Advanced Urban, Regional and Resource Planning (20 credits)
• ERST 621 – Principles of Environmental Impact Assessment (20 credits)
• ERST 630 – Environmental Policy and Planning (20 credits)
• MAST 603 – Mana Kaitiaki (Māori Resource Management (20 credits)
• MKTG 681 – Managing Marketing (20 credits)
• BMGT 686 – Managing Programmes of Change (20 credits)
• MKTG 672 – Marketing Strategy (20 credits)
• COMM 601 – Principles of Managerial Economics (10 credits)
• COMM 602 – Principles of Accounting and Finance (10 credits)
• COMM 603 – Principles of Business Management (10 credits)
• COMM 604 – Principles of Marketing (10 credits)