Learn how to maximise your entrepreneurial spirit by cultivating practical knowledge and critical thinking skills through imagination and creativity. You’ll be well-prepared prepared to tackle some of Aotearoa New Zealand’s most significant issues and become ready to take on whatever the global digital economy has to offer.

Self-starters are sorely needed in New Zealand. This modern approach to business education will put you in the right position to start your own business, develop a new product, connect with business experts, pioneer corporate innovation, and lead market changes.

How you'll grow

• Become a forward-thinking innovator with the skills to start your own business and succeed in a dynamic global economy
• Develop an understanding of key concepts and practice in entrepreneurship and innovation, such as idea generation, opportunity recognition and business planning
• Learn how to solve problems using critical thinking and make socially responsibly business decisions
• Gain practical experience in market research and customer engagement while learning academic theory, such as psychology and consumer behaviour
• Think outside the box and develop your sense of imagination, exploration, creation, and reflection. 

Career opportunities 

Graduates will be well-prepared to start their own business or work in business-orientated roles such as development, innovation management, venture capital and consulting. They could also pursue opportunities in wider fields such as technology commercialisation, social entrepreneurship, and graduate research.

Programme structure 

The Bachelor of Commerce (Entrepreneurship and Innovation major) is a three-year Bachelor’s degree with 120 credits (8 courses) each year of full-time study. The programme is designed to progressively develop knowledge and skills in Entrepreneurship and Innovation, from introductory to advanced level.

Year 1 Semester 1

Compulsory courses:

LWST 114 Introduction to Commercial Law

ECON 113 Economies and Markets

BMGT 116 Principles of Management

COMM 112 Financial Information for Business

Year 1 Semester 2 

Compulsory courses:

COMM 111 Introductory Statistics

MKTG 115 Principles of Marketing

BMGT 102 Introduction to Entrepreneurship

PSYC 102 Introduction to Social Psychology

Year 2 Semester 1

Compulsory courses:

BMGT 231 Entrepreneurship in Practice

Plus 3 electives

Recommended options (not compulsory):

BMGT 201 Sustainable Sourcing

FINC 211 Investments

MKTG 210 Logistics Management 

RECN 213 Event Planning

Year 2 Semester 2

Compulsory courses: 

MKTG 205 Consumer Behaviour

PSYC 202 Motivation and Participation

Plus 2 electives

Recommended options (not compulsory):

BMGT 211 Productivity Management

ECON 212 International Trade

ECON 217 - Markets, Firms and Consumers

BMGT 222 - Managing People

Year 3 Semester 1

4 electives

Recommended options (not compulsory):

MKTG 311 Product Design

BMGT 306 Business Strategy

MKTG 322 Sales Management

BMGT 301 Business and Sustainability

Year 3 Semester 2

Compulsory courses:

BMGT 321 Entrepreneurship and Small Business Management

BMGT 331 Social Entrepreneurship

BMGT 325 Future of Business

Plus 1 elective

Recommended options (not compulsory):

MKTG 308 Marketing New Zealand Products and Services

MKTG 321 Promotion Management

BMGT 315 Project Planning and Management

This degree structure is indicative only.  A course advisor will help you to select your electives and plan your degree. You can check out our courses to see what electives might interest you.

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